Caro's Story

Bright beginnings

During a trip to Delhi’s bustling wholesale market with its array of gorgeous ribbons, trims and amazing fabrics, ex-fashion designer Caro, was inspired to set up her own company and the Caro London range launched in 2002.

Originally based in London, Caro has now returned to her ancestral roots in rural Norfolk with her artist husband, their daughter and Tolly (their tabby cat). The move to slower living, big skies and the natural beauty of the landscape has enthused her to fuse these elements within her work.


Caro has been evolving affordable timeless collections of loungewear and accessories using natural fibres. From the beginning, Caro has focused on developing unique prints & patterns. Using vibrant, uplifting colours or soft, calming palettes. A love of haberdashery, finishing, binding, stitching and an eye for beautiful detail have created our unique look.

Designing comfy, flattering shapes in soft cottons to wear for sleeping and lounging because dressing up for winding down is the new ‘going out’. Easy to pack, travel-friendly nightwear, loungewear and accessories that can take you from bath to bed to beach and back again!

Supporting the local community

At Caro London we aim to create quality products without compromising our workers’ conditions. We only work with small scale production units in India and over the years we’ve been able to provide more employment opportunities for local people in the area. 

Products manufactured in the UK are made with very small businesses making specialist items. We try to source products made in Norfolk or as close as possible.

Our Customer Promise

 Stay in touch

The Caro London team is always working hard to produce gorgeous new products for our customers.
To keep up to date with Caro London product launches, new prints and special offers, find us on Instagram and Facebook.

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